LICA advances its mission by:

• Educating and supporting consumers through:
  
  
  • Professional support for life insurance agents and other financial advisors to consumers about their life insurance policies;
    
    
  • Information, education and assistance for life insurance consumers regarding the value consumers have in their life insurance policies; and
    
    
  • Publicizing the rights of consumers under life insurance policies.
    
    
    
• Advocating for public policies that increase the value of life insurance for consumers, including:
  
  
  • Federal and state legislation and regulation that affect life insurance consumers' rights;
    
    
  • Administrative and judicial actions that affect life insurance consumers' rights; and
    
    
  • Opposing activities and proposals that would disadvantage life insurance consumers.